B2B Marketing Operations & Salesforce Consulting

I’m Tom Marples – a B2B marketing operations expert and 8x certified Salesforce consultant. For over 10 years I’ve been implementing and running Pardot (Account Engagement) and Salesforce for growing B2B marketing teams.

I help teams build scalable marketing operations: from Pardot and Sales Cloud optimisation, to lead lifecycle and data design, to multi-year MOPS roadmaps. Contact me for a free chat and advice.

Tom Marples
Administrator Certification Marketing Cloud Account Engagement Consultant Certification Marketing Cloud Account Engagement Specialist Certification Platform App Builder Certification Sales Cloud Consultant Certification Business Analyst Certification CRM Analytics and Einstein Discovery Consultant Certification AI Specialist Certification

Pardot / Account Engagement Consulting & Optimisation

10+ years of hands-on experience helping B2B teams get real value from Account Engagement. I implement, configure, audit and optimise the platform — ensuring it becomes more than just an email tool.

Share your marketing goals with me, so I can work within your budget to help you make the biggest gains possible. No vision for Pardot? Let's create one.

Fractional Marketing Operations Leadership

Part-time, senior MOPS leadership for companies without dedicated in-house expertise. I manage your marketing automation, CRM processes, data governance, reporting, and alignment with sales — or whatever else you need help with.

Strategic Marketing Ops Roadmaps

I develop long-term Marketing Operations strategies for B2B companies, from SMB to FTSE — including capability assessments, data architecture planning, technology recommendations, process redesign, reporting frameworks, and a clear multi-year roadmap for how marketing and CRM will evolve.

Salesforce Sales Cloud Architecture & Lifecycle Design

I optimise how leads, contacts, accounts, and opportunities move through Salesforce. This includes lifecycle mapping, routing, validation, reporting, pipeline design, and ensuring marketing and sales operate on a clear, unified process.

Marketing Cloud Next Strategy & Readiness

Preparing to move beyond Pardot? I can help you get ready for Marketing Cloud Next – defining use cases, data requirements, key integrations and the operational changes needed for a successful rollout, and supporting you in working with Salesforce or an implementation partner.

Why Work with Me?

With over a decade of hands-on experience using Salesforce Pardot and Salesforce, I bring a unique combination of technical expertise and marketing strategy to the table. Here’s why businesses choose me.

8x Salesforce Certified

Pardot Consultant & Specialist, App Builder, Business Analyst, Agentforce, Administrator, CRM Analytics and Sales Cloud Consultant certifications.

Proven Track Record

I’ve led Marketing Operations at a large global business, as well as helped dozens of other B2B businesses implement and optimise their setups.

Strategic Knowledge

I've led the creation of a multi-year MOPS roadmap at a FTSE250 company and I understand how to align technology with strategic goals.

Agency and Client-Side Experience

I’ve worked on both sides of the table, giving me a deep understanding of business needs from both perspectives.

End-to-End Expertise

From requirements gathering, through to implementation, training and ongoing support, I ensure you get the most out of Salesforce and Pardot.

Save on High Agency Costs

As a freelance consultant you work directly with me – no junior hand-offs, no layers of overhead. You get senior expertise, consistently.

Get in Touch

Wherever you are in your Marketing Operations evolution, drop me a message and we’ll set up a short call to talk through your goals and current setup.

Frequently Asked Questions

It depends on your ambitions for the platform. If you want Account Engagement to support lead scoring, automated journeys, GDPR compliance, sales alignment and meaningful reporting, a consultant can help you design it properly and avoid the trial-and-error approach that slows many teams down.
Pardot (Account Engagement) manages marketing activity such as lead capture, engagement tracking, nurturing and scoring. Salesforce Sales Cloud manages sales activity across leads, contacts, accounts and opportunities. When the two are aligned correctly, data flows cleanly between them, creating a unified view of the buyer journey and predictable handover from marketing to sales.
A Pardot consultant helps you design a scalable, compliant, and measurable marketing automation function. This includes data structure and field mapping, lead lifecycle design, scoring and grading, automation logic, segmentation, reporting, and ensuring marketing and sales work from the same definitions. It is both strategic and hands-on, depending on the needs of your team.
Sales Cloud consulting focuses on improving how your organisation manages leads, accounts, contacts and opportunities. This usually involves reviewing your current pipeline structure, workflows, automation, validation, reporting, and team processes – then designing improvements that make CRM easier to use while providing leadership with accurate, consistent data for decision-making.
A MOPS roadmap starts with assessing your current systems, data quality, automation, processes, reporting and team responsibilities. We then define the future state you want to reach over the next 2–3 years, identify capability gaps, and map out a prioritised plan across technology, data foundations, lifecycle design, reporting, ABM, and operational processes. The outcome is a clear, staged path that both marketing and sales can align around.
Fractional MOPS leadership gives you access to senior operational expertise without hiring full-time. I work with your team for an agreed number of days per month to own your marketing automation, CRM processes, governance, reporting, and roadmap execution. This is ideal for companies that are scaling or increasing complexity but do not yet need a full-time Head of Marketing Operations.
Yes. Preparing for Marketing Cloud Next involves assessing how you currently use Pardot and Salesforce, defining the use cases you want to support, and designing the data model, consent structure, automations, integrations and reporting you will need. I can help you understand what to migrate, what to rebuild, and how best to collaborate with Salesforce or an implementation partner during the rollout.
I mainly work with B2B organisations that have considered sales cycles – including manufacturing, engineering, technology, SaaS and professional services. Most already use Salesforce and Pardot, have foundational marketing activity in place, and want to scale their operations, improve data quality, enhance attribution, and gain clearer visibility of pipeline performance.
Most work falls into two categories: fixed-scope projects and ongoing fractional support. Projects are ideal for audits, implementations, lifecycle design, and Marketing Operations roadmaps. Fractional retainers work best when you want continuous improvement, governance, reporting, and operational leadership each month. Pricing varies based on complexity and scope and is agreed after a short discovery call.